Same Show Different Identity

It has been mentioned before, I think at the last away day from recollection (even though it was before my time). One of the most ridiculously handled websites that we have is Ramsays Kitchen Nightmares. This format has recently been bought up by NBC as another vehicle for the foul mouthed foodsmith to boost his US media credentials. From the promotion that’s currently live on the site the show seems to be identical in format. Bad restaurant, Crap cooks, Ramsay walks in shouts, swears teaches ‘em to cook and buy proper ingredients, goes back and sees the results. Our webpage is in money… A guide on how to set up a business particularly a café/restaurant. Ok this information is great.. fantastic in fact and we’re doing the right thing by hosting it there. I love the show but if I was to go looking for information about it online what would I expect?
I asked my friend Claire who’s madly in love with the mock jock knife wielding star. Number 1 she wants pictures or videos of Ramsay with his shirt off!!! No accounting for taste.. But she has a point there are groups on facebook full of women who have the same delusions, he doesn’t seem shy about exposing his hairy ginger torso in every programme so why not give the ladies what they want..
I however love seeing people who can’t cook or at the very least can cook no better than myself, try to run a restaurant, I marvel at the fantastic concoctions of these celebrity chef wannabes. Smoked salmon with mandarin jus etc. or as Andrew puts it fillet of hare’s knackers with a wham bar reduction. Of course it’ll taste shit, of course it’ll make Ramsay hurl but strangely the chefs all seem to be as useful to cooking as a one legged man in an arse kicking contest. What about a collection of the terrible menus, before and after.
Of course the other great thing about the show is Ramsay’s delicate use of the English language. How many times can he say fuck per episode.. I bet any money somebody has counted and put it online? We could rate each episode with an expletive count.
Then of course there’s the clips I must have watched Ramsay throwing up after eating a rancid scallop so many times I can’t remember. The gormless look on the fat Yorkshire ‘chef’ when he thinks his mentor is joking until he sees the scallop return with haste is a classic. (going back to why they’re wannabe’s this recipe is in the Gary Rhodes cookbook)..

We seem to have thought, we need a website.. moneys struggling 2 and 2 make 5.. The main lesson form all of the US showcards is that they follow the tone of the show.. A big picture of Gordon looking menacing with a whopping great blade in his hand. Not a load of text on a dismal orange page. Why not Gordon’s 10 point guide to running a restaurant, or how not to poison your customers.. We need to stop shoehorning programmes into areas of the site for page impressions, it’s far more important to give the customers what they want.