A big feature of the US sites that’s lacking from c4.com is giving the readers the ability to contribute and talk about their favourite shows. Our remit states to inspire debate. Why can’t we interpret that as allowing fans of ugly betty to argue about who’s got the best hairstyle or frock? It doesn’t have to involve ofcom to hold an inquiry every time.
So what can we give them? Skins got it right with myspace page designs for skins, they love affiliating themselves to a band or programme, and I’d say that the reason they chose to use one design over another isn’t the product they’re helping market but how much it shows they can do things that their friends can’t. We can expand on it though with facebook apps.. Pirates Vs Vampires etc could be adapted to our shows. Supernanny Vs Ramsay..
CW network offer video widgets which embed to blogs, myspace and facebook. They’re easily modified. It’s an swf file which calls on a flsh video to play, we could make this a playlist, or change filenames so they get a different video every couple of days.. What about a tonight on 4 player which plays a clip from primetime for c4, e4, more4, and film4. There are endless opportunities for something that could be replicated for channels, shows, news, anything?
I noticed these on CW when I was looking for Reaper, the new show from Kevin Smith that we have acquired. It was a countdown to the start of the show and had a video trailer, this then changed after ep1 to a trailer from next weeks show.. We’ve got a few months before we get this really good show why not get the community super-users to handle our marketing. Dexter would have been unheard of if it wasn’t for the internet, and people in the media downloading torrents then telling everyone how great it was. A lot cheaper than a full page spread in the metro.
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